I’ll Tell You What You Want… What You Really Really Want

“We define everything that is on the phone. . . . You don’t want your phone to be like a PC. The last thing you want is to have loaded three apps on your phone and then you go to make a call and it doesn’t work anymore. These are more like iPods than they are like computers.”  Steve Jobs, at the launch of the iPhone.

Steve Jobs makes a valid argument, many of us grow tired of the constant threat of viruses, the complicated layout of different operating systems and the gripping fear of making a mistake that renders our phone utterly useless. However, when I say ‘many of us’ I am actually primarily referring to those of the ‘technologically unequipped’ persuasion. So what about the rest of us? Why should we (in the eyes of Steve Jobs) fall into this category and why does he feel he has the power to determine what we as consumers do and do not want?


This is were the concept of open and closed medias comes in. Open Medias being any platform that is completely unblocked to consumer discretion and closed medias being platforms that restrict users to the limits set by the platforms creator. With an open platform users have the option to change anything from layout down to the core of the operating system. A closed system takes this away from consumers giving the creator complete control over platform, content and user.

You would think that people would be all for an open system, when you take into consideration the fact that convergent media platforms today are bigger than the sum of their parts. A phone is no longer just a phone but an interface for the internet, a medium of mass convergence and at times an extension of yourself. Wouldn’t you want something that you can change to suit your own personal needs? At the same time though, an open platform is also open to errors and there truly are people out there who just want their phone to be a phone. And so the question remains, is the promise of security and simplicity enough of a reason for people to give up their freedom?… Apple thinks yes, Android thinks no.


I don’t know about anyone else but I personally get the sense that Apple is like The Matrix, its users are completely restricted within the limits of what Apple defines, they can not get apps from anywhere other than the app store, they cant change anything on the phone, not even the appearance of the layout. I also find that apple users blissfully exist within this matrix without the knowledge that a freedom of choice exists. Steve jobs believes that consumers should not have a choice when it comes to their phones as apple knows what they do and do not want. All I want is the ability to download things for free, to be able to drop and drag things onto my phone without the hassle of sinking through iTunes and to be free to use my phone how i want to use it. I refuse to be a slave to apple law no longer.


what if


So how does the concept of open and closed Medias relate to my chosen media GameSpot?

GameSpot co-exists as both an open and a closed media. It is open in the sense that users are able to upload what they want and start discussion forums of their choosing, it is closed however as all content is monitored and GameSpot holds the right to remove any content at will. While users start their own threads and discussions are open to anyone, users can’t actually alter the website in any way, this makes it more of a closed media than an open one. Is this necessarily a bad thing though?
The fact that GameSpot can’t be hacked and altered, allows for the website to function as it’s supposed to, without the fear of user error or corruption. This allows people to use the site safely and securely knowing they are not being hacked themselves. Due to the monitoring and filtration of the forums and comments, there is strong quality control of information, which again is a good thing because it allows users to find useful and accurate information quickly without the need for self filtering. So you can see that closed medias are not necessarily a bad thing, it is really up to context of the medium and the idea of consumer choice. Should consumers have the option to alter the mediums of communication they use to suit themselves? The answer is debatable.

3 thoughts on “I’ll Tell You What You Want… What You Really Really Want

  1. I like that you used the Matrix as a metaphor. But isn’t the Matrix a place where there are infinite possibilities? I feel that it represents an open system more accurately and the guy that says “Mr Andeeeerrr-son” is Apple constantly trying to restrict its users.

  2. I needed to put you this little word so as to give thanks over again for your personal breathtaking advice you’ve shared in this article. It’s simply shockingly open-handed with you to grant unreservedly what numerous people would have marketed for an e-book to generate some money for themselves, most notably considering that you could possibly have done it in case you desired. These good tips in addition worked to be a easy way to comprehend other individuals have similar fervor much like my very own to figure out much more when it comes to this issue. I’m certain there are many more fun sessions ahead for individuals that discover your blog.

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